Secondary market research seeks to provide relevant information from existing sources to help management make better decisions for their organisation.

The research information is collated to provide useful and actionable information to assist management achieve organisational goals. This research typically served as primary research undertaken by an organisation (who may be a competitor, a similar organisation in another country or a government agency) but has since been made available to others. Alternatively this information is used to support competitive positioning analysis. 

This information can be useful for comparative purposes, but can be misleading if not interpreted and treated in accordance with an organisation's particular circumstances. As such, Sway balances secondary research data with common-sense.
 

Sway can undertakes research to provide information that is actionable for clients and on occasions that is actionable for their clients (thereby adding up-stream and down-stream value for suppliers and distributors, which in turn enhances strategic relationships).

Secondary market research fees vary between $300 and $3,000. This fee is based on the complexity of your marketing activities, the strategic or operational level of input needed and the tenure of our involvement. We provide up-front advice before undertaking any assignments, ensuring there are no unwanted surprises for our clients.

Copyright Information: Excluding the downloadable documents found in the Sway Insights section of this website, the entire contents of this website are Copyright © 2002 Sway Marketing Management Ltd. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Sway Marketing Management Ltd is prohibited. Every effort possible has been made to provide accurate information on this website. However, Sway Marketing Management Ltd makes no expressed or implied warranty with respect to the accuracy of the information presented.

Disclaimer This website does not claim to offer business advice in any form and may include individual opinions. A reader's specific business situation is dependent upon the facts on hand. The reader should contact Sway Management Marketing Ltd for advice tailored to specific situations.

Email:
ken@sway.co.nz