Primary Market Research
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Primary market research seeks to provide the most up to date and relevant information to help management make better decisions for their organisation. Telephone, mail, email, face-to-face and focus group research tactics can be employed depending on the information you need to help with your decision making. The research is designed to specifically provide useful and actionable information to assist management achieve organisational goals. Research does not necessarily provide answers, correctly undertaken it serves as an indicator of intended behavior or the attitude of a sample, rather than a prescription for actual behavior or evidence of everyone's attitude. This is important when undertaking primary research. As such, Sway balances statistical research theory with common-sense.
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Sway can undertakes
research to provide information that is actionable for clients and
on occasions that is actionable for their clients (thereby adding
up-stream and down-stream value for suppliers and distributors, which
in turn enhances strategic relationships). Primary market research fees vary between $900 and $9,000. This fee is based on the complexity of your marketing activities, the strategic or operational level of input needed and the tenure of our involvement. We provide up-front advice before undertaking any assignments, ensuring there are no unwanted surprises for our clients. |
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Copyright
Information: Excluding the downloadable documents found in
the Sway Insights section of this website, the entire contents of
this website are Copyright © 2002 Sway Marketing Management Ltd. All
rights reserved. Reproduction
in whole or in part in any form or medium without express written
permission of Sway Marketing Management Ltd is prohibited. Every effort
possible has been made to provide accurate information on this website.
However, Sway Marketing Management Ltd makes no expressed or implied
warranty with respect to the accuracy of the information presented. |
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Ken Graham IEng DipTech MBA MMktg Managing Director Email:
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