Local and Central Government
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Sway consultants have
experience in completing marketing assignments for local and central government
in Australia and New Zealand.
Initiatives include: adding value by combining strategies and capabilities from
public and private organisations, defining the true operating environment and
designing initiatives that
maximise government investment and meet taxpayers' needs.
We believe that targeted niche-marketing and cooperative-marketing should be utilised for best marketing spend effectiveness. |
Good public marketing (social marketing) focuses on
achieving a measurable difference to the beliefs and behavior of
the intended target audience by using the most economical and effective
mix of knowledge, resources, money, power and persuasion. In our
view, many social marketing initiatives miss the mark as they have
been misguided by consultants with inadequate social marketing appreciation. |
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Copyright
Information: Excluding the downloadable documents found in
the Sway Insights section of this website, the entire contents of
this website are Copyright © 2002 Sway Marketing Management Ltd. All
rights reserved. Reproduction
in whole or in part in any form or medium without express written
permission of Sway Marketing Management Ltd is prohibited. Every effort
possible has been made to provide accurate information on this website.
However, Sway Marketing Management Ltd makes no expressed or implied
warranty with respect to the accuracy of the information presented. |
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Ken Graham IEng DipTech MBA MMktg Managing Director Email: |
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