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Sway has a network of business
contacts and a knowledge of business and consumer markets in Australia,
the United Kingdom and New Zealand. We also work
with product sourcing and trade development companies in China
and Malaysia.
Companies looking to break into these
markets, via importing and exporting, can benefit from our expertise in market
research, data analysis, strategy design, product (and service)
management, brand communication and distribution strategies.
Market intelligence is paramount when planning
strategies with overseas companies and markets. We pay particular attention to the relevance
and importance of trading & distribution channels.
Trading
& distribution channels are
usually third party agents involved in marketing, communicating,
selling, servicing and supporting client initiatives. Quailty,
relationship, reliability and price are equally important decision
making factors.
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Choosing the right distribution partners and
then managing the marketing strategy is critical, as financial and time investments
are usually significant - and difficult to dismantle if problems
occur.
We take care of the whole partner sourcing
process and then help clients by developing strategy, designing
initiatives and getting the relationship right for all concerned.
We can provide documentation, prepare databases,
mail-merge, produce promotional leaflets and give presentations.
We can help make your distribution initiatives
work and then measuring results.
We are experts at managing the market entry
strategies for technology-based products and services. Please refer
to our credentials
section for more information.
Businesses who qualify can get up to 50% financial
assistance to develop sales distribution plans from Biz in the form
of an Enterprise
Development Grant.
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Copyright Information:
Excluding the downloadable documents found in the Sway Insights
section of this website, the entire contents of this website are
Copyright © 2002 Sway Marketing Management Ltd. All rights reserved.
Reproduction
in whole or in part in any form or medium without express written
permission of Sway Marketing Management Ltd is prohibited. Every
effort possible has been made to provide accurate information on
this website. However, Sway Marketing Management Ltd makes no expressed
or implied warranty with respect to the accuracy of the information
presented.
Disclaimer: This
website does not claim to offer business advice in any form and
may include individual opinions. A reader's specific business situation
is dependent upon the facts on hand. The reader should contact Sway
Management Marketing Ltd for advice tailored to specific situations.
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