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As logical and creative thinkers we excel
in adding value for clients with complex problems requiring fresh solutions.
We have no problem getting to grips with the real
issues affecting organisations, making sure people come away with
real actionable outcomes.
We apply our experience, knowledge, enthusiasm and
our zest for life to all our assignments. An interesting combination
of game theory, business reality, human levity, economic practicality
and personal creativity leads to a beneficial experience for all
concerned.
Businesses who qualify can get up to 50% financial
assistance to develop marketing plans from Biz in the form of an Enterprise
Development Grant.
We believe all organisations need to be fundamentally marketing
driven, and there is a need to build core competencies in Sensing,
Adapting and Persuading.
Typically we work with a client for a prescribed
period by agreeing objectives, timelines, expectations and outcomes
in advance.
We also offer ongoing "on-call" support
or predetermined contract-hours for
clients so we become part of an organisation without having to be
based on site and without the need for regular salary payments.
Our credentials
section provides
information on our
experiences in industry sectors and the types of projects we have
completed (summarised below):
Our experience has been gained mainly in these sectors:
- Manufacturing, Distribution and Retail
- Tertiary Education
- Leisure, Sport and Recreation
- Electricity and Gas Distribution and Retailing
- Building Services and Environmental Management
- Water
Distribution and Demand Management
- Local and Central Government and
- Health Organisations.
We have undertaken these types of projects:
- Primary Market Research,
- Secondary Market Research,
- Competitive Position Analysis,
- Current
and Future Capabilities Analysis,
- Brand Design and Corporate Positioning,
- Market and Customer Segmentation,
- New Product / Service Design & Management,
- Market Strategy and Planning,
- Marketing Campaign Management,
- Customer Service Management Analysis,
- Profitability and Pricing Analysis,
and
- Market Forecasting.
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If a client prefers to undertake
self-distribution via mail-outs etc we offer in-house database management
capabilities. Sway has access to existing
marketing databases, we can design new databases and utilise client
data.
We can also source databases for you, cleanse them, and then
write personalised letters, produce leaflets, create a mail pack
and... basically get your information our into the marketplace -
where it counts!!
Our database experience includes excel, dbase,
access and ACT (a Sage Contact
& Relationship Management database). We can provide advice on
designing and using all these databases.
We specialise in data cleansing, data integrity and identifying
target data for suitable use in:
- mail-merged letters
- telemarketing
- fax campaigns
- e-mail campaigns
All types of direct mail initiatives have been completed: from simple
letters - to complex interactive promotional packs. We even individually
merge emails so recipients believe they are getting a personal email.
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