Sway Credentials

Sway 12 step "Sense, Adapt & Persuade" methodology: 

SENSE

1. Primary Market Research,

 2. Secondary Market Research, 

3. Competitive Position Analysis, 

4. Current and Future Capabilities Analysis,

ADAPT 

5. Brand Design and Corporate Positioning, 

6. Market and Customer Segmentation, 

7. New Product and Service Design and Management, 

8. Market Strategy and Planning, 

PERSUADE

9. Marketing Campaign Management, 

10. Customer Service Management Analysis, 

11. Profitability and Pricing Analysis, and 

12. Market Forecasting.

We have also undertaken Marketing Audits for clients. These are efficient and effective "first-steps" for anyone wishing to better understand their current marketing efforts. 

  

Sway Sector Experience

Experience has been gained mainly with clients in the following industry sectors: 

Manufacturing, Distribution and Retail,

Tertiary Education,

Leisure, Sport and Recreation,

Electricity and Gas Distribution and Retailing, 

Building Services and Environmental Management, 

Water Distribution and Demand Management, 

Local and Central Government, and

Health Organisations.

 


Copyright Information: Excluding the downloadable documents found in the Sway Insights section of this website, the entire contents of this website are Copyright © 2002 Sway Marketing Management Ltd. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Sway Marketing Management Ltd is prohibited. Every effort possible has been made to provide accurate information on this website. However, Sway Marketing Management Ltd makes no expressed or implied warranty with respect to the accuracy of the information presented.

Disclaimer: This website does not claim to offer business advice in any form and may include individual opinions. A reader's specific business situation is dependent upon the facts on hand. The reader should contact Sway Management Marketing Ltd for advice tailored to specific situations.



Clients and downloads:

APC 2001

Burgess Matting

Ergosol

Meteor Printers

Midway Catering

Novalok

Rasmusens Hen Farm

Shelter View JetSprints

QLab

Sommerville Centre

Sport and Recreation 
Wanganui

UCOL

Valley Wholesale

Wanganui District Health Board

Whanganui Regional Museum

South Taranaki District Council

Ginza Bargains

Heritage Gates